Gary W. Rollins College of Business
Bachelor of Science in Business Administration: Business Analytics
Demand in this field is growing. As companies across healthcare, sports, finance, retail and tech race to make sense of their data, people who can turn numbers into strategy are among the most sought-after hires in business right now.
Why choose a business analytics degree at RCOB?
Every swipe, click, purchase and search generates data — and companies are sitting on more of it than they know what to do with. That's where you come in. A business analytics degree teaches you to collect, organize and interpret data and work effectively with AI tools so businesses can make smarter decisions — faster.
A business analytics degree from UTC prepares you to turn raw data into actionable insight.
If you're naturally curious, like solving puzzles and want a career where your work actually changes how a company operates, this is it.
Business analytics degrees and credentials available at the Rollins College of Business:
BS in Business Analytics
MS in Data Analytics
Graduate certificate
Graduate school is possible with JUMP
The Joint Undergraduate to Master’s Program gives you the opportunity to take up to nine hours of graduate classes to count toward both your undergraduate and graduate degrees at UTC. Perks include:
Shorten your graduate school timeline by starting early
JUMP graduate courses offered at undergraduate tuition rates
Opportunity to continue HOPE scholarship into fifth year
Business analytics FAQs
- Does business analytics at UTC have a path to graduate school?
Yes. The Joint Undergraduate to Master’s Program is a great opportunity to complete up to nine credit hours of graduate courses to count towards both your undergraduate and graduate degrees.
Learn more about RCOB's JUMP program- Are there business analytics scholarships available at UTC?
Yes. Thanks to the generous support of our community and donors, you’ll be eligible to apply for scholarships for your business program. Just submit one application and you’ll be considered for all qualifying scholarships offered through the Rollins College of Business.
- Can I apply as a transfer student and will my credits count?
Yes — transfer students are welcome at the Rollins College of Business. UTC has an established credit transfer process, and many general education and prerequisite courses transfer seamlessly. We recommend reaching out to an academic advisor before you apply so you know exactly where you'll stand from day one.
- What is the employment rate for Rollins College of Business graduates?
82.4% of Rollins College of Business graduates are employed full time following graduation — outpacing the national average of 60.2% and the Southeast regional average of 47%.. Of those graduates, 90.7% are working in positions directly related to their degrees.
- Does the Rollins College of Business help me find internships?
Absolutely. The Rollins College of Business offers access to more than 500 internship and employment opportunities annually. Our career resources and faculty connections help you find real-world experience that complements your coursework — and 85.2% of RCOB students report participating in an internship before graduation.
- What can I do with a business degree from UTC?
A degree from the Rollins College of Business opens doors across virtually every industry — from accounting and finance to marketing, entrepreneurship, data analytics, and human resources. With 11 undergraduate majors to choose from, you can tailor your degree to match your career goals. With an average starting salary of $51,431, Rollins graduates enter the workforce ready to compete.
Median annual wage across U.S.
for data scientists is more than:
$110,000
Source: Bureau of Labor Statistics
You might like business analytics if…
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You're curious You love finding the story hidden inside a spreadsheet
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You think critically You're curious why things happen, not just what happened
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You want flexibility You want a degree that works in almost any industry
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You're a problem-solver You like solving problems with data instead of guesswork
RCOB students are talking
At the Gary W. Rollins College of Business, Dr. Dilhani Marasinghe helps students develop the critical-thinking and technical skills needed to succeed in the fast-changing world of data analytics, artificial intelligence and business intelligence.
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Gary W. Rollins College of Business
Let's see where business will take you.
You've got questions. We've got answers. We're here to help you start the next phase of your career.